Google and eBay have joined forces in a pay-per-call deal which could act as a catalyst in helping the emerging channel gain a much bigger foothold. The partnership means that click-to-call ads will appear globally on both companies websites (and also that Googles text ads will appear exclusively on eBay properties outside the US), according to ClickZ News.


Internet users will be able to speak to eBay vendors or Google advertisers on the telephone, using eBays Skype techology or Google Talk. A joint billing platform will enable both companies to benefit from ensuing revenues.

Greg Sterling, principal analyst at Sterling Market Intelligence, told ClickZ: "[The eBay/Google deal] is very significant because Google has the dominant market share, so it instantly exposes the model to a wider audience of advertisers, gives pay-per-call more credibility, and provides much more traffic volume to pay-per-call."

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